Organic Facebook Copy
FCA requested social media content to coincide with their National Safety Month awareness campaign. I was responsible for writing a few versions of copy to accompany existing visuals that had already been created for other FCA campaign elements, such as the Check To Protect initiative.
Website Copy
Check To Protect is an initiative created by FCA and the National Safety Council to encourage drivers to check for open recalls on their cars. I worked alongside a graphic designer to create two versions of a website that would be used to target potential business partners who could expand the reach of the initiative.
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Digital Video Script
I was tasked with creating a sample script to kick off FCA's Safety Awareness campaign. This script outlines the first digital video in a series of driving safety awareness ads.