High-Impact Unit for Food Network
I worked closely with a senior graphic designer to conceptualize and write copy for an interactive takeover ad on the Food Network website to promote the American Beverage Association's latest campaign.
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Paid Social Copy - Facebook & Instagram
I was tasked with writing copy for Facebook and Instagram ads for the American Beverage Association's "Mom Says" campaign.
Website Copy Editing & SEO Keywords
In conjunction with various ad campaigns, the American Beverage Association requested the creation of a website specifically focused on their Balance Calories Initiative. I assisted senior copywriters and digital programmers by compiling and organizing a list of SEO keywords as well as completing detailed, site-wide copy edits to ensure that there were no errors when the site launched.